The SIPX team blends deep domain experience in academia, publishing, digital content and copyright management with outstanding skills in technology development, customer service, operations and analytics.
General Manager and VP SIPX
Franny Lee leads the SIPX team and is dedicated to harnessing technology to make content, copyright and education more accessible and affordable. She is a frequent speaker and writer on the emerging issues at the intersection of campus needs, libraries, online education, digital content and high technology, and serves on the Management Board of MIT Press.
Originally a composer and jazz musician, Franny was drawn to copyright and Internet issues by experiencing firsthand profound changes in the music industry. Both a US and Canadian lawyer, Franny has worked on complex copyright issues for over 10 years – as a litigator in IP, entertainment and communications industries, and also with the Copyright Board of Canada in national copyright tariff proceedings, orphan works applications, policy and research initiatives, and administration of copyright collecting societies.
Franny holds a BFA from York University, a LLB/JD from Queen’s University, and a LLM in Law, Science & Technology from Stanford University. She served as Resident Fellow for the Stanford Center for Legal Informatics, driving the Stanford Intellectual Property Exchange (S-I-P-X) research that led to the creation of SIPX, Inc., where she continued to grow the Silicon Valley start-up company through to acquisition by ProQuest in April 2015.
Heather Ruland Staines
Director, Publisher & Content Strategy
Heather Ruland Staines is the Director of Publisher & Content Strategy at SIPX where she is exploring the nexus of academic publishing, library technology, and the future of eLearning. She first gained an interest in publishing when she volunteered as an intern at Yale University Press while earning her doctorate. She then joined Greenwood Publishing Group, and eventually became Editorial Director of Praeger Security International, a multi-format imprint that sparked her fascination with digital content and how technology might transform education. Heather later worked for Springer Science+Business Media, where she was the first Global eProduct Manager for the SpringerLink platform. Subsequently she moved to the eOperations group, where she oversaw ebook partner development, journals acquisitions, Asia communications, and rights management.
Heather is a Board Member for the Society for Scholarly Publishing. She also serves on the ALA ALCTS CRS Education, Research, and Publications Committee, the STM Futurelab Committee, and the Transfer Working Group. Heather holds a BA and an MA from the Ohio State University, as well as a PhD in Military and Diplomatic History from Yale University, where she was a Fulbright scholar, Olin Fellow, and Smith-Richardson Fellow.
Manager, Client Services
Mary-Lynn Bragg is Manager of Client Services at SIPX. With a broad background across technology implementation and academic publishing, Mary-Lynn focuses on managing the integration of the SIPX service with learning management systems and engaging our user communities to learn how to use SIPX and fully understand the benefits it brings to them.
Prior to joining SIPX, Mary-Lynn held a variety of positions at Information Express in both New York and California over fifteen years. She was responsible for the ongoing operations and product development of the document delivery platform IEOnline and helped launch the joint ThinkLoud/ACM Computing Reviews online journal platform going on to manage its international sales partnerships. She began her career at Knight-Ridder Information in New York as a research librarian. Mary-Lynn holds a Bachelor of Arts (Hons) from Queen’s University and a Masters of Library and Information Science (MLIS) from the University of Western Ontario.
Director, Product Management
Susan Dunavan is Director of Product Management at SIPX. With 15 years driving publishing technology, Susan has extensive experience in building consumer-facing web applications and platforms from conception to launch. Prior to joining SIPX, Susan led an international team of product managers at Atypon Systems, where she developed content display and monetization technologies for publishers such as Elsevier, Taylor & Francis and the American Chemical Society.
Susan’s first major project in the field was the launch of the innovative Public Library of Science (PLOS) websites, recipients of a 2004 WIRED Rave Award. Susan studied Visual Anthropology at the University of Kansas, and is passionate about the potential of applied anthropology in agile user-centric design.
Sandra Perko Blascovich
Manager, Operations & Metrics
Prior to joining SIPX, Esteban worked at Claremont School of Theology, Rancho Cucamonga Public Library and continues to serve as a consulting librarian for Claremont Lincoln University in establishing their digitally born library. Esteban is a graduate of Cal State Fullerton with a BA in American Studies, and holds an MLIS from San Jose State University.
Tish’s career began as PR and marketing consultant for technology start-ups. An early member of the ebrary team, she helped introduce and grow ebrary and ebooks into the library market, transitioning into ProQuest with the 2011 ebrary acquisition. Returning to consulting in 2013, Tish has supported sales, marketing and PR for several ProQuest divisions as well as other non-library start-ups. She now applies her unique perspectives on libraries, academia and emerging technologies to help SIPX bring an important product and service into the education market.
Tish holds a BA in Political Science from San Jose State University and post-graduate studies in education and technology.
Marty began her career as a newspaper reporter and has also held marketing positions at blue chip companies such as Andersen Consulting (now Accenture) and GCI Group, a division of Grey Advertising, and as well as Internet start-ups including NetStudio and ParentWatch. Marty holds a BA in Journalism from California State University, Chico.